Seton Australia partnered with the original Yellow Wiggle, Greg Page, to help raise awareness of sudden cardiac arrest and the importance of defibrillators. In an omni channel approach, Seton advertised in print and digital spaces in the Sydney Morning Herald, the Australian Financial Review and the Age. As well as promotions on Google, social media channels Facebook and Instagram, Greg Page also helped Seton create a following by appearing live on 2GB 873am radio station. In addition to this, print advertisements were created for Seton's customer base which all combined with a clear message, tone and vision. The visuals that can be seen below display strong branding which was underpinned by careful photography, videography, graphic design and marketing nous.
Display Advertising
Print Advertisement - front
Print Advertisement - back
Digital Advertisement - Medium Rectangle
Digital Advertisement - Leaderboard
Social Media Imagery
Facebook Pre Launch Post
Facebook Pre Launch Post
Facebook Video Post
Facebook 'radio' Post
Youtube Video Post
Facebook Classic Post
Seton Defibrillators Email Design with animated GIF header
Seton Email Direct Marketing Piece
A safety email for Seton Australia was sent to 30,000 customers to provide them with the consistent message, theme, tone and branding. Suitable defibrillators were also presented along with a special promotion. Designed in BeePro, the email is branded, responsive and tested across multiple email clients such as Chrome, Outlook, Gmail and mobile devices.